A few years ago, I thought wellness was mostly about effort. If I could just find the right routine, stick to it consistently, and stop getting distracted, I'd finally become the sort of person who drank enough water, exercised regularly, meal prepped, slept eight hours, and somehow still had energy left over at the end of the day. Then my body started disagreeing with me.

AI content is everywhere right now. You can spot it in captions, graphics, emails, blogs, even comment sections. After a while, everything starts sounding the same. The same phrasing. The same vague advice. People notice that faster than brands think they do.